Northrock Slashes DSL Charges

I was reconciling my bank account this morning when I discovered that Northrock had only charged us $99 for our unlimited 256k DSL access this month, compared to the usual $139.

Certain this must be a mistake I headed over to their website. Sure enough, while the price of 128k and 512k DSL has stayed the same, 256k access has been cut by a whopping $40 per month. What's more, if you sign up with Northrock as your primary long-distance provider, they'll knock another $10 per month off.

I'm amazed they haven't been shouting about this from the rooftops. Logic don't seem to have heard about the change either as they're still charging $139/month for their unlimited 256k service.

Comments

[Calvin on 22.05.04 at 12:55]

When it comes to their pricing schemes, they follow the security by obscurity paradigm. I guess you blew that for them :)

[John on 22.05.04 at 13:50]

Logic haved matched it.256k for the old 128 price.

[loki on 22.05.04 at 15:36]

That'll be becuase transact.bm (my isp) broke into the market with 256k at $89.99 per month. Just goes to show, competition is good, right Cablevision?

[John on 22.05.04 at 16:28]

Cablevision service has improved 4 million percent since WOW came on the scene.

[The Limey on 22.05.04 at 21:58]

Isn't it interesting that Northrock (and Logic now it seems, despite their failure to update their website) have been merrily charging $139 per month for ages now, yet when faced with a competitor prepared to undercut them, they're quite happy to reduce their prices to match. Assuming they're not now operating at a loss, that suggests that up until now they've been deliberately screwing us.

[synonym on 23.05.04 at 09:26]

whilst laughing all the way to the bank, might i add.