More targeted tourism

Several readers have written in to point out other examples of tourism marketing directed at specific sectors. For example:

• Faith Based Tourism (Christians).


• The Government's sponsorship of the Second World Tourism Marketing Summit in China (Chinese business travellers from New York).

One reader also asked why, if we don't target specific segments, we retain the services of GlobalHue, an advertising agency that specialises in "providing creative ad work and marketing plans targeting African American, Hispanic, and Asian American consumers".

Let's be honest, Dr. Brown: Bermuda won't target gay tourism because many Bermudians are homophobic and won't make gay visitors feel welcome. Right?